A series of product brochures that feature a variety of northwest lifestyles representing SELCO’s diverse member demographic. The brochures were designed to be simple and straightforward to serve as talking pieces when front line staff are conversing with credit union members.
A sample of promotional flyers that I’ve created for auto and RV sales events. Flyers are an effective way to market an event or product if executed properly. When creating flyers, I always maintain a hierarchy of information that allows the viewer to take away the most import details in the shortest amount of time possible.
Wall art created for SELCO’s flagship branch in downtown Eugene. The intent behind the design was to create an image that embodies the local feel of Eugene and emphasizes the many ways that SELCO strives to improve its members’ lives. Brand elements such as the SELCO sunburst and tagline were blended with custom photos and uplifting messages.
With a focus on SELCO’s brand, this series of billboards was designed to be eye-catching and easy to read. Bright colors and bold letters were utilized to engage viewers and reinforce the various loan products available through the credit union.